Can Adobe’s new system truly restore trust in a post-AI world?

1. The system introduced by C2PA can potentially restore trust in a post-AI world, addressing concerns about authenticity and provenance.
2. The involvement of Adobe, the New York Times, and Twitter lends credibility to the initiative.
3. The system may help combat the spread of misinformation and enhance content integrity.
4. By focusing on provenance and authenticity, it could lead to more reliable information and better decision-making.
5. C2PA’s efforts may encourage other organizations to prioritize trust and ethics in AI-driven systems.

1. Trust in a post-AI world cannot be guaranteed by a single system, as it requires a broader approach involving multiple stakeholders.
2. The effectiveness of the system relies on widespread adoption and cooperation from various platforms and organizations.
3. There may be challenges in accurately determining the authenticity and provenance of content, especially in cases involving deepfakes or sophisticated manipulations.
4. The system’s success may depend on continuously adapting to evolving AI technologies and techniques used by malicious actors.
5. It remains to be seen whether the C2PA system will fulfill its promises and regain trust on a global scale.


The Coalition for Content Provenance and Authenticity (C2PA) has been introduced by Adobe, the New York Times, and Twitter. The organization aims to restore trust in a world influenced by AI technology. This move by Adobe-founded organization seeks to address the importance of content credibility in today’s digital age.