Pros:
– Increased competition in the phone market, offering more choices for consumers. – Potential for lower prices as unknown brands strive to establish themselves. – Opportunities for innovative features and technologies from emerging brands.
– The decline of Apple and Samsung’s market share could lead to more balanced market dynamics.
Cons:
– Unknown phone brands may lack the reputation and trust associated with established brands. – Limited availability and distribution channels for lesser-known brands. – Potential for lower quality or less reliable products.
– Established brands may respond with aggressive strategies, intensifying competition further.
context: https://www.androidcentral.com/phones/canalys-q3-2023-global-smartphone-sales
Samsung, Apple, Xiaomi, and OPPO continue to dominate the top positions in global phone sales. However, Transsion has now surpassed Huawei and vivo to secure the fifth spot.
