Is Apple and Samsung’s Market Share Decline a Win for the Unknown Phone Brand?

– Increased competition in the phone market, offering more choices for consumers. – Potential for lower prices as unknown brands strive to establish themselves. – Opportunities for innovative features and technologies from emerging brands.
– The decline of Apple and Samsung’s market share could lead to more balanced market dynamics.

– Unknown phone brands may lack the reputation and trust associated with established brands. – Limited availability and distribution channels for lesser-known brands. – Potential for lower quality or less reliable products.
– Established brands may respond with aggressive strategies, intensifying competition further.


Samsung, Apple, Xiaomi, and OPPO continue to dominate the top positions in global phone sales. However, Transsion has now surpassed Huawei and vivo to secure the fifth spot.