Is CMF by Nothing’s First Affordable Smartwatch and Other Devices Worth the Hype?

1. Affordable price: CMF by Nothing offers smartwatches and other devices at an affordable price point, making them accessible to a wider audience.
2. Innovative design: Nothing’s sub-brand CMF brings unique and innovative designs to their devices, setting them apart from competitors.
3. Functionality: The smartwatches and other devices from CMF offer a range of useful features, enhancing the user experience.
4. Brand reputation: Nothing, founded by Carl Pei, has already gained a positive reputation in the tech industry, which could add credibility to the CMF sub-brand.

1. Limited options: Since CMF by Nothing is a new sub-brand, the range of available devices might be limited initially, restricting consumer choice.
2. Unestablished track record: As a recently launched brand, CMF by Nothing doesn’t have an established track record in terms of product quality and customer service.
3. Intense competition: The market for affordable smartwatches and devices is highly competitive, making it challenging for CMF to stand out among established brands.
4. Potential software issues: With any new product, there is always a risk of encountering unexpected software glitches or bugs. This could impact the overall user experience.


Earlier this year, Carl Pei unveiled CMF by Nothing, a new sub-brand from Nothing. Now, the company has officially launched its first set of devices.