Is Faze Clan’s $17 Million Acquisition a Smart Investment or a Risky Gamble?

– Faze Clan has a large and dedicated fan base, providing potential for increased reach and engagement.
– The acquisition could lead to diverse revenue streams through collaborations, sponsorships, and merchandise sales.
– Gamesquare’s association with Jerry Jones could provide valuable connections and resources for growth.
– Combining gaming analytics with Faze Clan’s influencer group could enhance market insights and strategic decision-making.

– The gaming industry can be unpredictable, making it a risky investment.
– A struggling influencer group may take time and effort to turn around and generate profitable returns.
– The all-stock deal leaves Gamesquare vulnerable to fluctuations in the stock market.
– Faze Clan’s existing controversies and legal issues could pose challenges to the brand’s reputation and future prospects.


Gamesquare, a prominent gaming analytics and esports brand, has made headlines with its acquisition of Faze Clan. The gaming influencer group, which has been facing challenges, will now be under the ownership of Gamesquare, whose investors include Jerry Jones, the owner of the Dallas Cowboys. This all-stock deal is valued at approximately $17 million, according to Bloomberg.