Pros:
– Decreases the amount of spam emails reaching Gmail users’ inboxes – Helps improve the overall email experience for Gmail users – Enables better email deliverability for legitimate bulk senders – Increases trust and confidence in Gmail as a secure email platform
Cons:
– May impose additional requirements and complexities on legitimate bulk senders
– Could potentially lead to some legitimate emails being mistakenly flagged or filtered as spam
– Might require bulk senders to invest more time and resources to meet the new requirements
– Potentially adds another layer of red tape and bureaucracy for businesses and organizations using bulk email campaigns
context: https://www.androidcentral.com/apps-software/new-gmail-protections-against-spam
Google has implemented strict standards for bulk email senders to Gmail addresses, ensuring spammers can’t keep up with their new requirements.