1. Durability: Lego bricks can withstand wear and tear.
2. Consistent Quality: Consistency in design and manufacturing process. 3. Versatility: Unlimited design possibilities.
4. Inter-generational Appeal: Enduring popularity among different age groups.
5. Reduces Waste: Lego actually encourages reusability and has an extensive lifetime.
6. Safer Materials: Plastic used by Lego is non-toxic and safe for use by children.
1. Environmental Damage: Non-biodegradable plastic contributes to environmental pollution.
2. Fossil Fuel Dependency: Lego’s reliance on oil-based plastic increases fossil fuel extraction.
3. Limited Recyclability: Considering the complexity of recycling Lego’s ABS plastic.
4. Over-production: Billions of bricks produced each year leading to potential waste.
5. Missed Opportunity: Abandoning the development of oil-free plastic alternatives.
6. Ecological Footprint: Significant amount of energy required in the manufacturing process of plastic Legos.
Lego, the popular toy brand, recently canceled its plans for an environmentally friendly plastic alternative. However, it continues to produce massive quantities of non-biodegradable bricks each year. This raises the question: Can Lego ever truly achieve sustainability?