Is Nintendo’s Success with Zelda, Mario, and Pikmin Enough to Overcome Declining Switch Sales?

1. Nintendo’s strong lineup of iconic franchises, such as Zelda, Mario, and Pikmin, have a dedicated fan base and a history of successful games.
2. The success and popularity of these franchises contribute to the overall brand value of Nintendo, attracting new customers and increasing the likelihood of sales.
3. Nintendo’s digital game sales provide an additional revenue stream, helping to sustain the company’s success even with declining Switch hardware sales.
4. The Switch’s unique hybrid design and innovative gameplay features continue to offer a differentiated gaming experience, which can appeal to consumers looking for something different from other consoles.
5. Nintendo has a proven track record of adapting and evolving their business strategies, allowing them to overcome challenges and bounce back from periods of decline in the past.

1. The declining sales of the Switch hardware may indicate market saturation or a shift in consumer preferences towards other gaming platforms.
2. Relying heavily on a few key franchises, such as Zelda, Mario, and Pikmin, may hinder Nintendo’s ability to diversify their game portfolio and attract a wider range of players.
3. The company’s success with digital game sales may not fully compensate for the decline in hardware sales, as hardware sales are typically a more significant revenue source.
4. The eventual transition to a new flagship console may require a significant investment of resources, potentially affecting the company’s financial performance in the short term.
5. Competitors in the gaming industry, such as Sony and Microsoft, continue to release new consoles and strong game lineups, posing a threat to Nintendo’s market share and consumer appeal.


Nintendo’s digital game sales are thriving as the Switch approaches the end of its reign as the company’s top console. According to their recent earnings report from March to September 2023, Nintendo has sold an impressive 19.5 million games.