Is spending money on paid ads for a dev tool truly worth it?

– Increased visibility: Paid ads can help boost the visibility of your dev tool among your target audience, ensuring that more engineers are aware of its existence.
– Targeted reach: With paid ads, you can specifically target engineers and developers, reaching the audience you want to attract.
– Quick results: Paid ads can generate immediate results, driving traffic and potentially converting leads faster than other marketing strategies.
– Scalability: If you have a budget for paid ads, you can scale your marketing efforts by investing more in advertising to reach a larger audience.

– Costly investment: Paid ads can be expensive, requiring a significant investment upfront to achieve desired results.
– Limited long-term impact: Once you stop investing in paid ads, the benefits and visibility may quickly diminish.
– Competition: Engineers are often bombarded with ads, making it challenging to stand out amidst the competition and noise.
– Potential ad fatigue: If your ads appear too frequently, engineers may become annoyed or immune to your messaging, resulting in decreased effectiveness.

Note: These lists are based on general knowledge and assumptions, as you did not provide specific information about your dev tool or marketing strategy.


Founded in 2020, PostHog has gained valuable insights into effective marketing strategies for engineers. From our experiences, we have discovered what works and what doesn’t work, specifically in relation to paid ads.