What are the potential pitfalls to watch out for during SEO & site migrations? Ep. 322 via @sejournal, @lorenbaker

Pros for SEO & Site Migrations:

1. Improved website performance and user experience.
2. Opportunity to optimize content and keywords for better search rankings. 3. Increased visibility and traffic from search engines.
4. Ability to restructure website architecture for better navigation. 5. Scope to fix any technical SEO issues during migration.
6. Opportunity to implement best practices for mobile optimization. 7. Chance to rebrand and refresh the website’s design.

Cons for SEO & Site Migrations:

1. Potential drop in rankings and organic traffic during the transition period. 2. Risk of losing valuable backlinks and domain authority.
3. Possibility of broken internal or external links.
4. Time-consuming process that requires careful planning and execution.
5. Potential for technical errors or issues that could negatively impact website functionality.
6. Difficulty in maintaining consistent site performance and load times during the migration.
7. Potential challenges in ensuring a seamless user experience throughout the process.

context: https://www.searchenginejournal.com/seo-site-migrations-common-pitfalls-to-avoid-podcast/497644/

Discover exclusive insights from Arnout Hellemans in this informative interview about the challenges and solutions to successful company-wide migrations. Unearth myth-busting tips to minimize stress and maximize results, ensuring a seamless transition and avoiding any negative impact on search rankings. Join us for this enlightening conversation and gain valuable knowledge to propel your migration process forward.